2020 best lipstick brands worldwide

If there is anything you wanted to know about the best lipstick brands in the world today, you would find it in this article. Why did we decide to speak about this topic?

Because lipstick is a part of your everyday look, an image of a person, which plays a big role in selling yourself as a reliable and trustful partner in whatever you plan to do.

People usually think about proper clothes and accessories for everyday life and different situations. But what about cosmetics? We believe that nowadays it is one of the main details to accompany the idea of who you have chosen to be that morning. Let’s take a look at the list we prepared below.

You will find not only the names of the most famous and qualitative cosmetics producers but also necessary data such as cost, main features, manufacturer details, country of origin, warranty, etc.

Maybelline

Brand Country: New York, United States

Started: 1915 (New York City)

Founder: Thomas Lyle Williams

Net Worth: $398 Billion USD

Popular Models: Made For All Lipstick by Color Sensational, Shine Compulsion Lipstick Makeup by Color Sensational, SuperStay Ink Crayon Lipstick, Matte Longwear Lipstick Makeup.

Best Model: Color Sensational® The Creams, Cream Finish Lipstick Makeup ($7.49)

Organization: L’Oréal

Nominations: Shorty Industry Award for Best Multi-Platform Campaign

If you like a big range with special colors and different finishes, shades and consistency, you are already a fan of this brand. One of the most popular Maybelline lipstick collections is the Creamy Matte range, which makes an effect of a semi-matte finish on your lips and looks gorgeous. It’s like a compromise for those people who don’t like fully matte lips but want to follow trends: The Creamy Matte will remain on your lips for a while for two hundred ninety-nine dollars per item.

The other nice choice is a Matte Ink Liquid collection, which can be found in the Maybelline Superstore. This range is good for those who don’t want to feel anything on their lips or is ready for a light cover. The cost is about six hundred fifty dollars for 10 ml. The company promises that it will remain on your lips not less than 16 hours. It can be less, but anyway the quality and the touch of this lipstick are so soft and we believe it will cost you nothing to spend some time to put it again on your lips. Moreover, this collection has a wide range of 33 colors for every type of skin.

Revlon

Brand Country: New York, United States

Started: 1 March 1932 (New York City)

Founder: Joseph Revson, Charles Revson, Charles Lachman

Total Assets: $3.024 Billion USD

Popular Models: Revlon ColorStay Ultimate™ Liquid Lipstick

Best Model: Super Lustrous™ Lipstick, Revlon Ultra HD Matte Lipcolor™, ColorStay Ultimate Suede™ Lipstick.

Organization: MacAndrews & Forbes

Industry: Internet Based

An interesting feature of this cosmetics manufacturer is that almost all Revlon lipsticks have the same smell, which is very attractive and unusual. All collections are long-lasting, look elegant and eye-catching, especially, their matte range – one of the strongest matte series of all.

Nykaa

Brand Country: Mumbai, India

Started: 2012, India

Founder: Falguni Nayar

Net Worth: $750 Million USD

Popular Models: Not Found

Best Model: Not Found

Organization: Not Found

Nominations: Not Found

We should place Nykaa in the one raw with Revlon when speaking about matte lipsticks, for sure: their Ultra Matte range has been a worldwide bestseller for quite a time. The cost is up to five hundred ninety-nine dollars and the amount of shades is 18 units. The colors are not unique, but the consistency is very light and it’s pleasant to wear this lipstick on your lips. However, if you don’t like liquid matte lipsticks, better choose something drier and more comfortable.

Lakme

Brand Country: India

Started: 1952 India

Founder: J.R.D Tata

Net Worth: $45 Million USD

Popular Models: Lakmé Absolute 3D Lipstick

Best Model: Lakmé Absolute Matte Melt Liquid Lip Color, Lakmé 9 to 5 Primer + Matte Lip Color, Lakmé Absolute Matte Ultimate Lip Color with Argan Oil

Hard to disagree with the fact that lipstick attracts our attention, gives a field for imagination and dreams about how soft the cover is, how long the effect lasts and how the person who wears it feels. When you add a lipstick as a final touch to your look, you feel confident and beautiful, ready to share your energy with the world. That’s why it’s so important to choose the right shade, taking in mind the tone of your skin, the context and other details. The choice is very big: glossy, long-lasting, semi-matte, matte, nude, etc. We are fans of matte finishes because they look more elegant, chic and classy on your lips.

In this part, we would like to tell you about one of the most famous Indian cosmetics producers – Lakme. Almost all women in India have tried products of this brand for beauty or other special reasons in their life. Lakme has in its assortment different skincare and makeup ranges, which has been promoted throughout the country with strong and thoughtful advertising campaigns. The company is big and it’s also because of their intelligence. Of course, they could not avoid a lipstick category opportunity and proposed the market an amazing collection of long-lasting, soft and high-quality products. You can easily find a perfect shade and price combination with Lame, what is their major advantage.

What more can we say if the famous and beloved Indian actress Kareena Kapoor supports this brand, number one in India? The color palette of Lakme is classic and trendy at the same time. This mix is working great with the prolonged effect of presence on your lips. An affordable price and a classy look – this matte lipstick will become the right choice for your collection. Besides, the brand launches a new range, more expensive, with extraordinary and fresh colors. You should definitely check it!

Covergirl Outlast

Brand Country: Maryland, United States

Started: 1961 Maryland, United States

Founder: Noxzema Chemical Company

Annual Revenue: $51.8M USD

Popular Models: TruBlend Matte Made Liquid Foundation ($11.49)

Best Model: TruBlend Matte Made Liquid Foundation, Melting Pout Matte Liquid Lipstick, Lash Blast Volume MascaraLash Blast Volume Mascara.

Organization: Coty, Inc.

The two Covergirl bestsellers are fabulous and delicate pink shades. The first one is Natural Blush, number 621, looks fascinating and gives your image calm and charming flavors. The second one is Dusty Rose, number 530, with a hint of irreverence and joie de vivre. The effect lasts up to 24 hours.
Those matte lipsticks are unique, because their matte structure is full of elements and tints that create a shimmering look and deep color immersion. Also, there is an option for lovers of glossy finishes: you can buy a separate lip cover, which will moisturize the finish and add a delicious smell. You can even use it separately from the lipstick.

More to say, Covergirl makes the structure and consistency so strong and durable, that nor food, neither kisses will take away the amazing shade of your lips throughout the day. Give it a try and you will see! The color won’t fade and will cover lips gently and accurately. These lipsticks are really long-lasting once in comparison to many others in the category.

Christian Dior

Brand Country: 30 Avenue Montaigne, Paris, France

Started: 16 December 1946

Founder: Christian Dior

Net Worth: Total Assets: €77.271 Billion

Popular Models: Rouge Dior

Best Model: Dior Addict Stellar Halo Shine, Dior Addict Lacquer Stick, Dior Addict Lacquer Stick – Limited Edition.

Organization: LVMH, Semyrhamis SA

We believe that to choose a right lipstick you need to have good expertise and make a comparative analysis, but it’s not hard work! This job is making fun and adds a moment of the game in your everyday life. Let’s continue with the list of the most spectacular, durable and adorable lip products:

Want an immediate lip tattoo? Choose Dior lip series! The brand doesn’t try to fool anyone when saying that their lipsticks are like heavy clothing. This liquid covers your lips fast and after only a few seconds you feel and see that there is no chance to wash it away. You look amazing all day without any additional attention to your lips because the shade is gorgeous. But don’t forget to buy a waterproof makeup remover or you will stay with your lipstick forever! The range has 10 shades and the cost is about 30 dollars.

The other great Dior collection sounds like Rouse Liquid. It’s also one of the most favorite Dior products, so you can easily trust your lips to it. A long-lasting, pleasant to touch, beautiful range of eighteen shades. Please, choose one of 3 Ultra Weightless apparel finishes: satin, metallic or matte for thirty-eight dollars.

Don’t forget about Dior Addict and Plump lipstick. Again, a very long-wearing formula and a good range of classic and trendy shades. It can be found in make-up bags of many beauty lovers around the globe so take a chance to join the trend. What can be better than to buy one more Dior product?

Oh My Glam

Brand Country: United Kingdom

Started: 5th July 2018

Founder: Melissa Gordon

Net Worth: $240 Million USD

Popular Models: KISSABLE Lip Indulgence Set (£20.00 GBP)

Best Model: LIPPY Priming Lip Stains & Lipsticks Set, PLUSH 6 Mini-Velvet Liquid Lipsticks Set, MOUTH OFF! Lipstick Lipped.

If you are busy all day long and don’t want to think much about the quality of your make-up, you should find cosmetics that will support your rhythm of life. It’s not very motivating to monitor your look every hour when you could get ready once and for all. So, we are sure, that you, girls, need the best and durable lip cover that will stay with you during the day, sustainable to food, water and any other activities. In terms of durability I would choose the Kissable Liquid by Oh My Glam brand.

Your lips will stay hydrated and well-maintained all day long so you can easily forget that you even have a lipstick. The pigments in the Kissable Liquids are strong and last for hours, moreover, you can find a perfect match to your skin type among the range. However, for us the best part is that it contains vitamins (A to E) and smells good thanks to fruit extracts. All this makes your lips look healthy, beautiful and attractive. When you buy the product (the price is affordable, by the way), you get three items: primer, lipstick and stain. Oh My Glam made a really good job with this range.

NYX

Brand Country: Los Angeles,California

Founder (Past) : Los Angeles by Toni Ko in 1999

Founder (Present) : Werner Kaufmann

Net Worth: $500 million USD in 2014

Popular Models: Lip Lingerie Push-Up Long-Lasting Lipstick

Best Model: Lip Lingerie Push-Up Long-Lasting Lipstick, Liquid Suede Cream Lipstick, Matte Lipstick.

Organization: L’Oréal.

This company is one of the examples of brands that invaded the local market and became one of the most wanted in it. That’s what NYX did in India. NYZ has many series of lip cover products that are worth knowing and having in your make-up bag. Don’t you know, for instance, Lip Pencil or Lip Stick and many others? They are everywhere in the company’s outlets or online for your comfort and easy access. Those products look fabulous and classy on your lips. The ranges include shades for everyday usage or for different special occasions and events. In addition, you can choose an eyeliner and other face make-up products to create a complete image. The products are long-lasting and waterproof, quality is on a high level, so you don’t have to worry about your skin.

Before the NYX products appear in the malls, they are being tested very precisely according to all standards of the beauty industry. The NYX e-stores have an intuitive interface and let you choose the category and price, that fit your needs. You can make a quick order without any additional data, use any suitable way of payment and delivery. The customer service is very fast and good: all the claims, product exchanges, and return cases are considered in a short time period. NYX do their best to provide you pleasant customer experience.

M.A.C.

Brand Country: New York City, U.S

Started: March 1984 Canada

Founder: Frank Toskan, Frank Angelo

Net Worth: $6.3 Billion USD

Popular Models: Grand Illusion Glossy Liquid Lipcolour ($22.00)

Best Model: Viva Glam Lipstick, Matte Lipstick, Powder Kiss Lipstick. 

The Make-up Art Cosmetics company was founded in 1984 in Canada. It has joined the Este-Lauder group and nowadays you can see it everywhere. The range is quite big: from collections for professionals, with which they started, to an everyday cosmetic for all the people with different skin types and different wallets. M.A.C. is a very socially aware brand and has launched several important initiatives, for instance, Recycling campaign, back to M.A.C. and a Cruelty-Free Beauty initiative.

When it comes to the best M.A.C. lipstick products, please, don’t forget Amplified Lipstick, Retro Matte Liquid and Retro Matte Lipstick.

Coco Chanel

Brand Country: Paris, France

Started: 1910, Paris, France

Founder: Coco Chanel

CEO: Alain Wertheimer (Feb 2016 – Present)

Revenue: 11 billion USD (2018)

Popular Models: Luminous Matte Lip Colour Trio Set ($114 USD)

Best Model: Luminous Matte Lip Colour, Hydrating Vibrant Shine Lip Colour, Exclusive Creation Lip Colour.

Organization: CHANEL International B.V.

Do you want to find a lipstick that will mix classic and modern trends in the most amazing and elegant way? No one else could do that mix so pure. All lipstick shades are light and easy to remove in case you want to change it to the other wonderful color in that wide range. All of you know this unforgettable Coco touch in each detail: design, consistency, smell, quality. All Coco products can make you feel a real lady, full of grace and refined beauty. The name of the range we are speaking about is Rouse Cocoa and the cost is about thirty-five dollars.

It’s hard to choose because all the Chanel lines are gorgeous. Do you remember Le Rouge Duo Ultra one? This range is famous for a two steps system of putting the cover on your lips: you should use the first color in one end, then after a minute the gloss on the other end. This technology helps the lipstick remain on your lips all day long and needs a special remover as well. The cost is thirty-eight dollars and the range contains 38 shades.

One more Coco Chanel product we want to pay attention to is a Rouge Lovan Ink collection. A durable and attractive lip product with 31 different classy colors. The cost is also thirty-eight dollars.

An additional list of long-lasting and affordable lipsticks

All lip products we were speaking about above are more or less expensive. And if you plan to buy something under ten dollars, for example, you can turn to several stores to find them: it can be Walmart, CVS or Target and any other malls. Be sure that there are several pretty good items to choose that will serve you with a high quality of cover. Whether you need matte, semi-matte, satin or glossy effect, you can search among the following brands: ColorPop, NYX, BH Cosmetics, Revlon and Iterative lipstick (12 shades).

The last advice is about a special feature of matte lipsticks: if you buy one, you don’t need to buy a lip liner as it’s working perfectly without any complements. For other products use any lip liner to prevent the ink running.

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